Research Article
Filiz Goktuna Yaylaci, Ali Faruk Yaylaci
CONT ED TECHNOLOGY, Volume 7, Issue 3, pp. 241-263
ABSTRACT
There have been a wide range of studies on the interplay between education and technology. Furthermore, there are many other studies aimed at analyzing the scholarly output on this subject with a holistic approach. However the studies are mostly focused on the facilitator role of technology. Although the idea that educational processes have become more fun, thanks to the widespread use of technology, there is a strong need for the critical analysis of the interplay among education, entertainment and technology. Taking this need into account, and drawing on Neil Postman’s critical approach on this trio, this article aims to discuss and evaluate the tendencies and understandings in relation to the notion of “edutainment” primarily with reference to “edutainment” studies carried out in Turkey. It is expected that this evaluation would contribute to similar future studies, thus helping the policy development. According to findings of the study, although the edutainment studies in Turkey reflect the general tendency throughout the world, there only a few of them quantitatively. There is no consensus on the designation and definition of the concept of edutainment. From Postman’s point of view, it could be said that edutainment studies in Turkey lack a critical perspective with regard to technology and entertainment, and there is a quite limited framework.
Keywords: Edutainment, Educational technology, Entertainment, Technopoly, Neill Postman
Research Article
Metin Argan, Necip Serdar Sever
CONT ED TECHNOLOGY, Volume 1, Issue 2, pp. 118-133
ABSTRACT
The purpose of this study was to investigate the constructs of edutainment applications and their relationships during marketing communication courses. A sample of 347 undergraduate students completed a 27-item questionnaire to gather research data. The confirmatory factor analysis revealed five valid constructs: Participation and interaction, perceived learning effects, drama and practice, instructor and classroom atmosphere, and story and material. These constructs were further analyzed by the structural equation modeling (SEM), which indicated that four of the constructs were found to be effective on the perception of learning. Instructor and classroom atmosphere was revealed to have a direct (mediating) impact on perceived learning, whereas other constructs had an indirect effect on perceived learning. It appears that the research findings would help tertiary institutions to develop more learner-centered approaches to learning, and will certainly help marketing individual courses at the micro level.
Keywords: Edutainment, Entertainment, Marketing Communication Education, Experiential Learning