Interview with John M. Keller on Motivational Design of Instruction


John M. Keller is one of the most recognized and respected scholars in the field of educational technology and instructional design. He has worked at the junction of psychology, education, and technology. Along with many other contributions, he has developed an instructional design theory that can be used successfully both with traditional and emerging technologies to enhance instructional processes. Much of his work has focused on motivational aspects of instruction, which is a special area of concern for many instructional designers who aim to provide truly satisfying educational experiences for all learners. This indeed makes his contributions very unique and worthwhile. Keller’s celebrated ARCS Model (which stands for Attention, Relevance, Confidence, and Satisfaction) is well-known by instructional designers all around the world. Scholars in a large number of countries have investigated the applicability and effectiveness of this model, and they generally concluded that motivation should be an integral part any of effective learning system. It also appears that Keller’s model has recently been evolved to ARCS-V Model to include “Volition” as the fifth dimension.